Key Stats Every Marketer Should Know About the Power of Infographics.

In The Begining...

It's important to understand the long and storied history of infographics as it relates to humans and their ability to tell a story effectively.

The use of visual representations to communicate information dates back to prehistoric times, with cave paintings and maps among the earliest examples. Ancient civilizations, including the Egyptians, Babylonians, Greeks, and Romans, employed various forms of data visualization. The invention of the printing press in the 15th century led to the wider distribution of books and maps, setting the stage for more sophisticated data visualization. The advent of the internet and digital media in the late 20th and early 21st centuries transformed infographics, making them more interactive, dynamic, and accessible to a global audience.

Leverage The Power Of Imagery.

Visuals sway more people than text does. Marketers can take the cue from statistical infographic examples and form their marketing strategy with more visuals included in their content. Below are a few prime examples to drive that point home.

1. Visuals entice people to remember your content. Using vibrant colors and captivating images pulls the viewers in, and research studies indicate an 82% increase in readers’ attention span. Although only 10% of any text remains in the memory for three days, 65% of the information in infographics statistics is recalled even after three days.
2. Increase productivity. Infographics statistics indicate that a group of people exposed to visuals is 15% more productive than the other group exposed to text.
3. Enhance communication. visuals can facilitate 70% better reading comprehension and using colors in your statistical infographics examples ensures your message is understood quickly and clearly.
4. Engage your audience. Visuals are your best marketing asset to enhance audience engagement. A study by Xerox proved that 80% better readership rates accrued because of visuals, color, graphs, and images.
5. Save time. Compared to elaborate text, a stunning design helps save your target audience’s time. Infographics convey an important message quickly, and readers are happy they get the information faster with less time spent. Health statistics are one of the best statistical infographics examples as patients are 2.84 times more likely to understand the information and take appropriate steps.

In this post example, our client Belleair Coffee Company used an infographic for the topic "The Medical Benefits of Coffee". It is still one of their most read, engaged, and shared social media posts.