Ever feel like marketing is a non-stop hamster wheel of new trends? One minute it's all about...
5 Quick ways to sharpen your strategy
Reflecting On the COVID-19 Pandemic.
This was undoubtedly the largest audience we have ever connected with in our careers. The likelihood that the entire world will come to a standstill and go into lockdown again is highly improbable.
The tools that marketers rely on to connect with their audience experienced a surge in activity. Online, television and radio viewership was at record highs. What makes this situation unique is that we all share a common bond. The virus gave us a collective experience that will stay with us forever. It's important to be genuine and personal in your messaging. Provide value.
Answer these three questions
- How will your product or service help?
- What can you do to offer your product or services in a way that matters?
- How will your company or brand contribute to ensure we are all better prepared if this happens again?
5 Quick ways to sharpen your strategy
Educate with content — Keep your customers coming back, sharing, and chatting about what great resources you have in the industry.
Recognize your customer's persona — Who is your perfect customer? What are their biggest challenges? What can you offer to make their life easier?
Update your content —Not only does Google prefer fresh content, but your customers appreciate it as well. So, add new and refresh the old.
Try Explainer videos — More great content + video, two key components of SEO. Additionally, educational content ranks high on the possibilities the content will be shared.
Add local SEO — Take advantage of Google My Business tools. It's free and was one of 2019's top optimization strategies for small businesses. This is an essential tool for a brick-and-mortar business but has options for virtual businesses as well.
The time is now to create and communicate a message to your customers. They're listening. Watching. Listening. As current restrictions are eased and we journey back into our daily routines, help your customers understand how your products or services will better prepare them for this new normal we will all soon be facing.
