Your brand is the most important investment you make in your business.
~ David Ogilvy
Belleair Coffee Company
Nestled in the picturesque town of Belleair, Florida, is a cozy, family-owned cafe that brings the community together through their passion for great coffee and warm hospitality. Offering a wide selection of high-quality, locally roasted coffee blends, this charming spot also delights patrons with an array of scrumptious pastries, sandwiches, and salads. With a commitment to sustainability and a welcoming atmosphere adorned with local art, Belleair Coffee Company is the go-to destination for both residents and visitors seeking a memorable, caffeine-fueled experience.
Project Overview
- Directive: Brand redevelopment and management
- Deliverables: e-commerce website, packaging, support literature, social media planning, product photography, copywriting.
- Industry: Restaurant/Hospitality
Challenge
- Background: Privately owned, boutique coffee shop with no professional oversight of marketing and communication.
- Problem Statement: Disjointed messaging throughout the business. From the website to the company's identity and product packaging.
Solution
- Strategy: Create a brand guide that serves as the cornerstone for all future work.
- Objectives: Overall, a cohesive look and feel of the company's new identity should be felt in every aspect of the brand.
Unlock Unstoppable Growth with Powerful Branding that Drives Results.
Your brand is more than just a logo—it's the key to capturing attention, building trust, and driving lasting customer loyalty. When you partner with Carliart, you get custom brand strategies that elevate your business and connect with your audience on a deeper level. We create brands that stand out and drive people to your products and services, ensuring your business achieves the success it deserves.