Products are made in the factory, but brands are created in the mind.
~ Walter Landor
Creative Products International
A partnership that spanned decades, laying the foundation for successful brand development. Beginning with a comprehensive brand guide, setting the stage for every project that followed. The direct supervision of four major website upgrades, each enhancing the brand’s digital presence. High-profile events were orchestrated to provide a platform for showcasing the latest innovations and connecting with industry leaders. Throughout it all, careful annual budget planning and management ensured that resources were maximized, driving growth and achieving strategic goals.
Project Overview
- Directive: Brand development and sales support.
- Deliverables: e-commerce website, support literature, social media content, product photography, training material.
- Industry: Manufacturing. Commercial Cleaning.
Challenge
- Background: Privately held manufacturer of industrial cleaning equipment in western Michigan.
- Problem Statement: Marketing material lacks the professional polish and forethought to deliver effective outcomes.
Solution
- Strategy: Create a brand guide that is the cornerstone for all future work.
- Objectives: Create a consistent and unified brand presence across all marketing materials, ensuring the visual elements and messaging align seamlessly.
Unlock Unstoppable Growth with Powerful Branding that Drives Results.
Your brand is more than just a logo—it's the key to capturing attention, building trust, and driving lasting customer loyalty. When you partner with Carliart, you get custom brand strategies that elevate your business and connect with your audience on a deeper level. We create brands that stand out and drive people to your products and services, ensuring your business achieves the success it deserves.